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JUNE '08 MUSIC VIDEO DECISIONS

This is the sixth and final Music Video funding round for the 2007/2008 funding year (which started on 01 July 2007).  This funding year, we are budgeting on doing 170 music videos – the same as last year.

In this round, we got 102 applications.  We have got the budget to do 28-29 projects on average in each of the six funding rounds this year but in this round, we had a few extra up our sleeve and we will do 33 projects to bring the funding year to a close exactly on budget. 

The 33 projects that we will do in the June round include the winners of the KFC/amplifier Sounds From Your Hometown and MTV Kick Start NZ Music Month competitions – Elston Gun from Wellington and Clap Clap Riot from Christchurch.

The successful applications are listed below.  Each project will get $5,000 to make a music video, subject to our standard terms and conditions of music video funding.

Decisions are based on the airplay potential of the song and the strategic value of the music video to the radio airplay campaign.  Airplay potential is measured by first testing the songs with the music video broadcasters, and then we factor in current radio priorities.