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OCTOBER '08 MUSIC VIDEO DECISIONS

This is the second Music Video funding round for the 2008/2009 funding year (which started on 01 July 2008). This funding year, we are budgeting on doing 170 music videos, which is the same as last year. That means that we can do, on average, 28-29 projects in each of the six funding rounds through the year.

This time we got 129 applications. Of the 129 applications, 45 songs made it to the first shortlist, based on feedback from the music television broadcasters when we tested the songs.

However, we can’t afford to do 45 projects and so, as usual, we had to go through a second shortlisting and prioritising process, as a result of which we will do 30 projects in this round. The successful applications are listed below. Each project will get $5,000 to make a music video, subject to our standard terms and conditions of music video funding.

Decisions are based on the airplay potential of the song and the strategic value of the music video to the radio airplay campaign. Airplay potential is measured by first testing the songs with the music video broadcasters, and then we factor in current radio priorities.