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APRIL '09 MUSIC VIDEO DECISIONS

This is the second Music Video funding round for 2009 (but the fifth and second-to-last for the 2008/2009 funding year to 30 June). This funding year, we are budgeting on doing 170 music videos, which means that we can do, on average, 28-29 projects in each of the six funding rounds through the year.

This time we got a record 167 applications. Of the 167 applications, 60 songs made it to the first shortlist, based on feedback from the music television broadcasters when we tested the songs.

However, we can’t afford to do 60 projects and so, as usual, we had to go through a second shortlisting and prioritising process, as a result of which we will do 28 projects in this round.

The successful applications are listed below. Each project will get $5,000 to make a music video, subject to our standard terms and conditions of music video funding.

Decisions are based on the airplay potential of the song and the strategic value of the music video to the radio airplay campaign. Airplay potential is measured by first testing the songs with the music video broadcasters, and then we factor in current radio priorities.