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AUGUST '09 MUSIC VIDEO DECISIONS

 This is the first Music Video funding round for the 2009-2010 funding year (commencing 01 July). In the 2009-2010 funding year, we have a budget to do 170 music videos … the same as last year. It means that we can afford to do about 28-29 projects in each of the six funding rounds in the year.

We got 153 applications for Music Video funding in the August round. Of the 153 applications, 56 songs made it to the first shortlist, based on feedback from the music television broadcasters when we tested the songs.

However, as usual, we can’t afford to do every project that gets shortlisted and so, as usual, we had to go through a second shortlisting and prioritising process, as a result of which we will do the maximum of 29 projects in this round.

The successful applications are listed below. Each project will get $5,000 to make a music video, subject to our standard terms and conditions of music video funding.

Decisions are based on the airplay potential of the song and the strategic value of the music video to the radio airplay campaign. Airplay potential is measured by first testing the songs with the music video broadcasters, and then we factor in current radio priorities.